Empowering Professional Women

Emerson, The Atlantic & LinkedIn Partner to Create Compelling Conversation on Women in the Workplace.

Challenge

Emerson sought to engage the business community in a conversation about empowering women in the workplace, with the ultimate goal of positioning itself as a leading employer for women in the STEM professional marketplace.

Solution

Through a unique partnership with The Atlantic and LinkedIn, Emerson tapped into The Atlantic's editorial library to surface relevant content for professional women on their LinkedIn Company Page. Not only were they able to engage the hand-raisers already following their brand, but they were able to reach the larger audience of professional women on LinkedIn by promoting their content with Sponsored Updates. The program enabled Emerson to seamlessly align with relevant Atlantic content on LinkedIn and also drive readers to thought-provoking, Emerson-owned article pages on TheAtlantic.com.

Results

16

Articles Over 8 Weeks

5k+

Social Shares

263%

Higher Engagement on Sponsored Updates vs. LinkedIn Average

User Journey

  • Emerson shares relevant Atlantic editorial content through targeted Sponsored Updates on LinkedIn

  • Sponsored Updates drive users to Emerson-owned article pages on TheAtlantic.com

Highlights

  • Ripple Effect on the Social Web

  • 13% of total shares on the articles came after the articles were shared by Emerson.

  • Reigniting the “Women in the Workplace” Conversation

  • On average, articles shared by Emerson received 57% more traffic per day
    than they had before being shared.

  • Significant Traction in Target Market

  • 75% of all LinkedIn shares on the articles came after the articles were shared by Emerson.